Presumably, when Fall Out Boy feasted their eyes on the video for *NSYNC’s ‘It’s Gonna Be Me’, they were overcome by the story not told. For them, it didn’t represent the true story of toys. For every toy played with, some were cast out. Never bought. Left on the shelf and relegated to the bargain bin. Fortunately, now is that story’s time to shine.
Soundtracked by ‘Irresistible’, featuring pop songstress Demi Lovato, the video sees Fall Out Boy tackle the story of the forgotten toy. There are even guest cameos by Joey Fatone and Chris Kirkpatrick, while boasting original *NSYNC director Wayne Isham at the helm.
“As an outsider looking in at the culture the NSYNC videos often seemed artistic and cinematic- every thing I had loved about all those videos I had taped on VHS,” the band posted on Facebook.
“Where they come to life as dolls-and we thought was there an analog to this story? Like somewhere in that same store was there a dollar bin full of toy that no one really wanted? That would band together like the misfit, offbrand little outsiders they were. The toys no one ever wanted come to life. Where would our band have fit in that story?”
“I know you don’t have a VHS tape (probably, though there is something about all the screenshots and memes made from our videos that feels pretty close to a modern version of that VHS tape wink emoticon) to record this. But I hope this video hits you in the same way – that you know we wanted to create something special for everyone that has ever loved an offbrand dollar bin toy, or has felt like one…”
“Believe it or not we still believe in the magic of making these things.”