Salt Lake City rockers Heartless Breakers have unveiled their video for ‘Liquid Confidence’, created in conjunction with Everett Fitch of Big American Story.
“Every generation struggles with uncertainty,” Fitch says of the video. “It may be that you first start to truly realize the gravity of that in your late twenties. At this age you struggle in the impermanence of your youth, and the perceived permanence of your impending adulthood.”
“Life isn’t always what it seems though. Life is cyclical. It’s important to realize that. Otherwise you’ll go mad. Childhood, adolescence, manhood/womanhood, there’s a birth and death to all these stages and you can sometimes repeat them many times in your life. I wanted to convey that in the music video as simply as possible. In fact, there’s a line in this very song that sums it all up quite perfectly: “the broken record still spins with the twentysomethings”.”