By Adam Rosario
Mar 15, 2018 11:06
In the depths of the Islington Academy, lies Jamie Lenman’s dressing room, very minimalist and relaxed. Sat in a pristine three piece suit the man himself speaks eloquently and freely about all topics put before him, delving into everything from his new solo album, the tour and throwing it all the way back to the Reuben days. It’s evident that the man himself is a no nonsense talker.
‘London’s always a bit tense cause it’s so many people, London’s usually the biggest show, your family come down and the industry all come down so it’s all a bit like being on show, instead of doing a show. That’ll all be fine when I get on stage, I still do get a little bit tense, I just wanna put on a good show. I think it comes from having a guitar that looks like it’s going to fall apart if I touch it. Maybe I should invest in more solid gear but it wouldn’t sound the same! But that’s what’s exciting, like who knows what’ll happen on stage, I could fall apart into pieces.’
When asked how the tour is going, Lenman lights up with enthusiasm gushing that ‘This is up there with the best tours I’ve done & I’ve done a f**kin’ lot of tours, not many as a solo act but it’s already my favourite, otherwise we’re going back in time like 20 years but I’m having fun, let’s say that.’ Fun is a very apt adjective for Lenman’s demeanour. It’s hard to imagine how you couldn’t have fun in the same room as the man. The magnetic personality, the infectious smile and THAT suit (we’ll get to that later).
Jamie Lenman was originally a member of one of Britain’s most underrated bands. Reuben were a cult underground band that blended metal with post-hardcore and alternative rock, creating a sound that many a band are aping now. The first mention of Reuben comes when it’s put to Jamie whether he finds it easier to write a setlist as a solo artist or as part of a band. Through a giant smile and a laugh he says that he’d forgotten about the arguing, and that he and the band never wrote setlists back in the old days. ‘We’d just say, like cause we all knew all the songs on tap, we’d gauge it as it went, and I’d say ‘How about this one?’ and they’d reply with ‘yeah alright’. To be fair, there might’ve been a bit of manipulation on my part but at the time if I’m sweaty and desperate they’re not gonna argue about what to play next so maybe that’s a tactic I employed!’
When speaking about his setlist choices now, the arguing is now between himself and his personal skill. Though he plays on stage as part of a two piece with his drummer Dan, he states ‘in a band there’s a lot more shielding cause it’s all of you’ & ‘even though Dan is playing half the music on stage, he’s not taking any of the attention or pressure if there is pressure’. He goes on to say that being a solo act is more rewarding and ‘not just because I get all the attention on me’ with that giant smile and laugh again.
Lenman’s first solo album ‘Muscle Memory’ was released in 2013, a double album half containing songs more akin to Reuben whilst the other holding more jazz and folk music. Before ‘Muscle Memory’ was released, Lenman worked as an illustrator for The Guardian and Doctor Who after the end of Reuben. It took 5 years after Reuben finished before ‘Muscle Memory’ was released, with a four year gap between ‘Muscle Memory’ and ‘Devolver’… ‘And from the outside it does look like I went to a monastery and just prayed for four years and came back with this record! What really happened, there was maybe a year or half a year this time around of break before the wheels started turning. In both cases, I had to start at the beginning to assemble a team, assemble the songs, Muscle Memory took a long time to write as a double album. We only did it in the evenings as a hobby project, whereas with Devolver what took up the time was to assemble the team, because I wanted to get a manager, I ended up with two managers. We demoed some tracks, met with management travelling to and from London on the train is time consuming for meetings. Then we had managers, we had to find a label, that took a lot of time, we spoke to a lot of labels. This industry just takes time, everyone is busy at different times and then eventually, when we had everyone locked in, we finished the album which was half recorded in demo form. We then took the long route with the preorder campaign, which took up a lot of the year, and I know it makes it seem like ‘oh wow he goes and hibernates for 4 years’.’
Unique describes Jamie Lenman to a tee. From the dapper three piece suit, to the self-deprecating humour, everything about the man is unique. There’re no cliché rockstar qualities around him, and constantly offering tea or water, he’s very much the host. Making sure that people are getting their money’s worth is paramount to him as well, praising his unique (there’s that word again) pre-order campaign, which offered different rewards the earlier the album was ordered.
‘That was Big Scary Monsters idea. That was one of the main reasons why we signed with them because when we talked to them, they were so in to it and had so many ideas like the preorder campaign, I had never crowdfunded anything or involved the audience before the record was out and I really liked the premise, and this is gonna come back to bite me in ten years if I ever do a Pledge, but I have a problem with monetising things. I couldn’t put a price on it myself, I have a hard time saying, ‘give me £50 for a CD and a piece of paper’. Even though I know it would have value to someone like it would to me if it was someone I admired or whose music I like. What I liked, instead of having tiers of payment, it was you pay the same price earlier, you get more and that really chimed with me. It makes perfect sense, like get in quick if you want more, but even if you are late you still get good stuff. It wasn’t that the good sh*t was at the start of the campaign, and if you were late you didn’t get good stuff! On the whole I think people were happy with it, it was a resounding success but that all goes back to Big Scary Monsters.’